Explained: 5 Myths about Digital Commerce

As the world shrinks to the size of our screens, we are undergoing a massive digital revolution. From ordering a pizza to e-learning, online workouts to business calls; exposure to convenience and personalisation at the back of technology and digitalisation has increased exponentially. With evolving consumer desire, associated products/services are available, just a click away. It is no different for the insurance sector where digital platforms have gone through an evolution and transitioned from being ‘discovery platforms’ to ‘transaction platforms. With limited experience around digital commerce, insurers are faced with…

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