Fanatics wants to be a $100 billion company – here’s how it plans to get there

Michael Rubin arrives at the 2019 Fanatics Super Bowl Party on Saturday, Feb. 2, 2019, in Atlanta. Paul R. Giunta | Invision | AP Sports e-commerce company Fanatics is growing quickly, but it’s still nowhere near where it aims to be. Recently, the company said, it reached a $27 billion valuation and it wants to grow into a $100 billion empire over the next 10 years. Its recent funding round, which included $320 million from the NFL, is making its investors optimistic. The NFL, MLB, NBA, NHL, MLS and various…

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Cryptocurrency companies take multi-million dollar step into sports

Carli Lloyd of NJ/NY Gotham FC dribbles against Orlando Pride defenders in the first half of the NWSL match at Red Bull Arena on August 29, 2021. Ira L. Black – Corbis | Getty Images Sport | Getty Images Cryptocurrency companies, eager to reach new audiences and push further into the mainstream, are quickly becoming some of the biggest advertisers and sponsors in sports. From Crypto.com’s record 20-year, $700 million deal for the naming rights to the Los Angeles arena home to the Lakers, Kings and Sparks currently known as the Staples…

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How Major League Soccer is positioning the sport to become a dominant one in the U.S.

Soccer in the U.S. has not always had the best track record. Its popularity fluctuates, and interest is usually tied to significant events, such as the World Cup or the Olympics. Major League Soccer has spent more than 25 years trying to change the sentiment toward soccer in the U.S. while competing with more fast-paced, high-scoring sports such as the NFL and the NBA. Over the last 10 years, the MLS has become increasingly popular. The league garnered the attention of top international talent, brought in significant investments and generated…

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14.3 million people watched the Atlanta Braves win the 2021 World Series

Freddie Freeman #5 of the Atlanta Braves celebrates with Joc Pederson #22 after hitting a solo home run against the Houston Astros during the seventh inning in Game Six of the World Series at Minute Maid Park on November 02, 2021 in Houston, Texas. Carmen Mandato | Getty Images The Atlanta Braves captured their first World Series championship in over 20 years, and also helped Major League Baseball’s top event recover in terms of ratings. The 2021 World Series averaged 11.75 million viewers for the Braves’ six-game set against the…

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‘Field of Dreams’ baseball game was a ratings win for Fox with 5.9 million viewers

Members of the Chicago White Sox celebrate at home plate after Tim Anderson #7 of the Chicago White Sox hit a game winning, walk-off home run in the ninth inning against the New York Yankees on August 12, 2021 at Field of Dreams in Dyersville, Iowa. Ron Vesely | Getty Images Sport | Getty Images Major League Baseball’s Field of Dreams game was a dream come true for Fox Sports. The network announced MLB’s movie-themed contest between the New York Yankees and Chicago White Sox attracted an average of 5.9…

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