Content, Creative, Narrative – The Marriage

The topic itself says a lot, however, there are other parts to this and in the next few minutes, my attempt will be to bring in my perspectives on how to approach the same. Content in itself is powerful, however it is also important to look at what enables it today. That is technology. Over the past few years, technology, algorithms have been evolving with the creator economy gradually taking over. Where one of the most important thing is how differently are we bringing a narrative to the audience in…

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Digital, Short Form Content Garnering Interest Among Indian Audience

Digital and short movies have expanded their reach over the years and now is at of the most sought after places, as the rising streaming platforms have accompanied a new, developing internet-based audience and their craving for different sorts of content. The current year is also doing wonders as far as the development and extension of OTT content and short movies in India are concerned.  Plus, looking at the current scenario, the future of this industry looks bright. There will be new spaces were short movies can be seen and…

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Content Quality, Relevance And Super Fans Led Us To The Top 1%, Says Yaagneshwaran Ganesh, The Host Of The ABM Conversations Podcast

The award-winning Indian marketer and the host of The ABM Conversations Podcast, Yaagneshwaran Ganesh (Yaag), says that starting a B2B marketing podcast is helpful only for those marketers who are ready to play the long term game. Nowadays, with easy access to technology, creating, publishing and distributing content isn’t a problem, but ensuring that the content you create is relevant to your listeners is the actual challenge. And that also means you have a high bar for your content quality. Yaag, the Director of Marketing at Avoma, started The ABM…

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