The D2C Play In India

While the pandemic swept through the entire planet, decimating industries and global commerce, there emerged sectors that beamed under the mainstream spotlight. The D2C market in India remained dominant, given the myriad success stories of the startups that are glittering bright in the ecosystem. The pandemic certainly acted as a juggernaut to D2C’s growth story, with the simultaneous evolution of digitisation and ecommerce. Its buzz everywhere is thumping, with soaring valuations and successive funding rounds of D2C start-ups each week. The business boom in many of such D2C start-ups has…

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