Experts Give Green Signal To Reebok’s Acquisition

Authentic Brands Group (ABG) has posted about one of the biggest but expected acquisitions of this year- a definitive agreement to purchase Reebok, which has been a subsidiary of German sporting goods company Adidas since August 2005. The deal could cost ABG about 2.1 billion euros ($2.5 billion), a sum less than what the German multinational initially paid. It will help US-based Authentic Brands to include another well-known brand into its portfolio of consumer companies, along with Brooks Brothers, Aeropostale, and Forever 21. In an official statement, Jamie Salter, Founder,…

Read More