ASCI’s Guidelines On Gender Stereotyping Promise A Beginning Of Awakening

The Advertising Standards Council of India (ASCI), in collaboration with Futrebrands, has launched the next leg of their GenderNext report that explicitly jots guidelines that guard against harmful gender stereotypes.  Gender portrayal, as we all know, is a complex and nuanced issue and the guidelines provide an interpretation of ASCI’s Chapter III (related to harmful situations), which deals with ads that can cause harm to individuals or society. Advertising, through subtle and implicit depictions, reinforces certain harmful stereotypes and overlooks the aspirations of individuals and groups. A recent study by…

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Olympic Focused Moment Marketing Gimmicks Under Scanner

Just like the previous years, brands were quick to capitalise on the popularity of the Olympics this year as well and beam under the spotlight through various moment marketing tactics. However, it is not going very well with the players, who are presenting their dissent towards brands gaining through such gimmicks.  Baseline Ventures, the sports marketing firm that represents P V Sindhu has expressed its displeasure in using the two-time Olympic medallist’s name and image in adverts without seeking permission. It hints towards a complete breach of their IPR and…

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