Apeel doubles valuation, adds Wojcicki sisters and Michael Ovitz as investors

“Perishability is more important than ever,” says James Rogers, founder and CEO of Apeel. Apeel Apeel, a California-based company tackling global food waste, said Wednesday it raised $250 million in a Series E funding round that values the company at more than $2 billion. That’s nearly double its last reported valuation of $1.1 billion from April 2020, according to PitchBook data. The company is known for its edible substance that, when applied to the outside of harvested produce, creates an invisible shield that can double its lifespan without refrigeration. The product has…

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