Talking specifically with reference to fashion, every artisan’s clothing item speaks for itself with its incomparable aesthetic, touch-feel, and charm. Perhaps this is one of the reasons why many designers and fashionistas choose garments made with traditional, hand-work techniques, respecting the time and expertise involved in the manufacturing process. Indeed, designers are increasingly fusing ancient artisan processes with contemporary fashion sensibility to produce one-of-a-kind ensembles. This preserves the native , traditional art forms, promotes sustainable and local fashion, and helps artist communities who rely on these crafts for a living.
Self-Reliance, reviving Indian art and heritage
Designers today are increasingly collaborating with local craftspeople in order to highlight rich & diverse Indian art, culture, and fabrics while also providing stable employment opportunities for these creative individuals. Local artists provide both beauty, authenticity and exclusivity. Handmade, locally produced art and textiles usually have a distinct feel and appeal when compared to factory-produced fabrics. This is mostly due to the fact that magnificent karigari is the result of passion, years of practise, and labour of love.
Indian Designers Going Vocal For Local
During the era of India’s struggle for independence, Mahatma Gandhi launched many movements to protect India’s indigenous workers and encourage self-sufficiency. The Gandhian Swadeshi movement shared the same goal of promoting Indian products while boycotting foreign ones. This provided an opportunity for Indian artisans to showcase their skills and earn a living. This also aided in the promotion of Indian culture and crafts that are unique to our country. Years later, history is repeating itself as Indian designers reflect the same concept and promote “atma-nirbharta”. Also, because the Pandemic has slowed down the marketplaces that effect these artisan clusters.
Embracing The Handmade Craft
In his many educational publications, Gandhi ji emphasised the necessity of embracing craft-based learning as an integral aspect of literary education throughout India.” In modern times, where clothes and fashion are two separate commodities, and the aspirational part of fashion transcends geographical lines, craft-based products appear out-moded and old-world to the young buyer. In such times, it is essential to effectively deliver by hand holding a craft and experimenting with re-creating the processes with modern/contemporary design aesthetics, so that it appeals to & is able to reach a much larger audience.
Promoting Indian Craft In Other Countries
Many enterprising individuals & businesses have also gone global with local/regional craft. They have promoted Indian crafts in nations such as the Middle East, the United States of America, and others . The western market, particularly Europe, has a penchant for & understand the value of the authentic, natural, and hand-made /handcrafted products. Working with craftspeople to produce collections that help our craft not only regain popularity in our own country but also spread awareness around the world through local products is a great way to promote Indian art.
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