Apple’s upcoming iPhone privacy feature exposes Facebook and Snap to most risk compared with their peers, analysts say

Apple CEO Tim Cook delivers a keynote during the European Union’s privacy conference at the EU Parliament in Brussels, Belgium October 24, 2018. Yves Herman | Reuters As the industry prepares for Apple’s change to settings on users’ iPhones in the name of privacy, MKM Partners analysts said Tuesday some online ad companies such as Facebook and Snap will be more exposed to the impacts on mobile advertising than their peers. Apple’s change will take a privacy option for users to share their advertising ID, or “IDFA,” that was previously…